Cycling accessories for commuters

The amount of people using their bikes to get to work, school or around on a daily basis is increasing. In Denmark the cycling commuters has increased by 52% since 2012. The Danish company GripGrab gave me the objective to explore and come up with accessories for the growing cycling commuters market.

The design challenge for this project was:

"Design a line of accessories for cycling commuters that will fit within their lifestyle and they want to wear during their commute by bike".

The project is focused on three specific target groups within the commuters market.

I designed a pair of gloves and a helmet for each target group. The gloves are made with the help of GripGrab. The helmets are presented with renders and foam models. The final results are shown in the images below.