![Arkitektur](/sites/default/files/styles/3_2_small_wide/public/2024-02/arkitektskole.jpg?itok=9P7q5Wtu)
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Ecstatic Branding is a novel strategic branding framework with the goal of reducing overproduction and overconsumption by helping businesses facilitate a long lasting emotional bond between brand and consumers to increase the emotional durability of products. This process takes a sociological, anthropological and psychological approach to sustainability based on the phenomenon of human attachment.