ECSTATIC BRANDING

Navn
Ivan Fernandez Garces
Uddannelsesgrad
Kandidat
Fagfelt
Design
Institut
Bygningskunst og Design
Program
Strategic Design and Entrepreneurship
År
2023

Ecstatic Branding is a novel strategic branding framework with the goal of reducing overproduction and overconsumption by helping businesses facilitate a long lasting emotional bond between brand and consumers to increase the emotional durability of products. This process takes a sociological, anthropological and psychological approach to sustainability based on the phenomenon of human attachment.

Det Kongelige Akademi understøtter FN’s verdensmål

Siden 2017 har Det Kongelige Akademi arbejdet med FN’s verdensmål. Det afspejler sig i forskning, undervisning og afgangsprojekter. Dette projekt har forholdt sig til følgende FN-mål