Strategic development of a jewelry startup

Navn
Louise Agerup Kaiser Lauritzen
Uddannelsesgrad
Kandidat
Institut
Bygningskunst og Design
Program
Strategic Design and Entrepreneurship
År
2021

Polar Jewelry is a sustainable jewelry brand based in CPH that embraces all of the challenges that come with building a sustainable and compassionate jewelry universe. This project focused on developing a clear strategy for the business incl. a design proposal of sustainable display material. We want to lead the jewelry industry towards a new framework of explicit sustainability and social respons

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Sustainable Display Material
Polar Jewelry
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Det Kongelige Akademi understøtter FN’s verdensmål

Siden 2017 har Det Kongelige Akademi arbejdet med FN’s verdensmål. Det afspejler sig i forskning, undervisning og afgangsprojekter. Dette projekt har forholdt sig til følgende FN-mål
CV
Uddannelse og relevante kurser
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BA Product Design, Central Saint Martins, London, UK

Worked on life briefs with clients such as Rodial and Lexon.

Research/User experience Idea generation/Sketching Design development Manufacturing
3D printing
Technical Drawings Coding/CSS
Rhino/Keyshot Illustrator/InDesign/Photoshop Premiere Pro/iMovie
Graphite
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Art & Design Foundation, Central Saint Martins, London, UK

Art & Design Foundation Year
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Orientation to Art & Design, Central Saint Martins

Orientation to Art & Design
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Gammel Hellerup Gymnasium, A-levels

Copenhagen, Denmark
Erhvervserfaring
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Polar Jewelry, CEO & Creative Director

Co-founding a fully operational jewelry start-up business
Creating businessplans and budgets
Devising a distinctive brand identity and DNA
Designing and developing a new jewelry collection
Creating technical packages for manufacturing
Designing and developing packaging systems, POS material and displays
Launching marketing campaigns across social media platforms, PR, and Sales Designing and coding webshop, www.polarjewelry.com
Organising and setting up tradeshows (Revolver CPH, The Jewellery Room CPH) Managing delivery systems and stock
Managing accounts and legal affairs
Collaborating with a charity (FGB)
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Freelance Product Designer

Designing and developing a range of products for both individuals and companies Developing Fashion accessory for injection moulding
Developing French coffee press, suitcases, fire extinguisher and more
Developing a Personal Assistant for children
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Offdn, Junior Designer

Conceptualising, developing and designing a range of homeware accessories that has gone into production
Developing our brand identity in collaboration with BOND Agency
Creating technical packages
Production process research - sourcing and negotiating with manufacturers in the UK, Italy, Poland, China, and Switzerland
Developing packaging for 20 different products
Organising our press launch at Sans Pere (for Shoreditch Design Triangle)
Art directing product photoshoots
Managing incoming and outgoing deliveries of stock Graphic work for website, PR material and presentations
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Ninas House, Design Consultant

Designed customised furniture for individual clients
Designing window displays and rearranging the showroom
Visiting client’s homes to measure and come up with the best suitable designs
Handling social media (Website, FB, Twitter, Pinterest, Mail Campaigns)
Building relationships with suppliers. Sourcing new designers, including going to trade fairs, choosing and buying new stock

Exhibition Invigilator, Fredrikson Stallard

Front desk work at Momentum Exhibition for London Design Festival 2015 Organise and prepare areas ready for the show
Packaging of exhibition book
Organised and prepared guest list for the exhibitions private view Greeted guests, answered any questions and kept track of numbers
IT-kompetencer
Full Adobe Package
CAD / Rhino / Keyshot
Sprog
English
Danish