Design, Space and Product

Navn
Rikke Bruun Bredgaard
Uddannelsesgrad
Kandidat
Institut
Bygningskunst og Design
Program
Strategic Design and Entrepreneurship
År
2021

Through a strategic approach based on the ‘customer journey’ this project discovers how to develop a characteristic concept through design, spatial experience and product. The project is developed through a cross-disciplinary collaborative process with Simply Brand Design. The methodology is based on design and business, which are the key elements to highlight the complexity of the design process.

Thesis statement
The methodology of this master thesis is inspired of both The Royal Danish Academy and CBS, why it is divided into a business part and a design part
Methodology
1
/5
These slides illustrate the 'customer journey' mapping for each target group
'Customer Journey' Maps
1
/6
These slides illustrate the work for the design direction.
Design Directions
1
/6
These slides illustrate the work for the packaging concept.
Physical Product
1
/4
These slides illustrate the existing spatial program and the proposals for the future one. In the end you will find the final spatial concept
Spatial Experience
1
/5

Det Kongelige Akademi understøtter FN’s verdensmål

Siden 2017 har Det Kongelige Akademi arbejdet med FN’s verdensmål. Det afspejler sig i forskning, undervisning og afgangsprojekter. Dette projekt har forholdt sig til følgende FN-mål
CV