Sustainable Food Packaging for Mexico

Can clever design nudge a population to improve its waste disposal systems? 

On the exhibition '70 % Less CO2' you can explore the project  'Sustainable Food Packaging for Mexico'.

The food industry in Mexico produces a huge amount of plastic yearly, little of which is recycled.

This project presents a packaging design for liquid and dense liquids that can easily be separated for correct sorting and management.

The packaging nudges the final user to discard it correctly: the materials communicate sustainability, and the form informs how to handle the packaging once the product has been consumed.

The design strategy of this project supports a waste stream in Mexico that makes recycling of different materials easier to handle.