Image of four computers displaying sitely

sitely

Navn
Daniel Ferrara Bilesky
Uddannelsesgrad
Kandidat
Fagfelt
Arkitektur
Institut
Bygningskunst og Design
Program
Strategic Design and Entrepreneurship
År
2024

What if we could improve real-estate by empowering architects to become the key players in the segment? To test that, I developed a data tool that identifies development opportunities with not only sound financial prospects but also social potential. Accounting for local issues expedites negotiations with authorities, giving an edge in the real-estate market while also bettering Danish communities

Developers and municipialities struggle to align with each other. 

A lot of time is currently lost during negotiation processes between developers and municipalities during the evaluation of new projects. While the former exerts pressure for maximum financial profit, the latter imposes requirements to guarantee that the projects brings a positive social impact for the community surrounding it. Finding the balance between the two extremes is so intricate that developers often hire architects with the sole purpose of navigating the demands from public authorities with creative solutios that allow for maintenance of their initial financial prospects. Furthermore, that is all usually done after key decisions, such as program and built area, have already been taken, making the process even more time-consuming due to the necessity of adapting a design to an entire new set of requirements. As a consequence, the project never lives up to its social or financial potential, as the ROI declines even further with every extra month of design and negotiation. Negotiations between developers and local planners should take 3 years by law. They currently take 6.

What if these two opposing parties were aligned from the start?

If we could initiate development projects with the community in mind, we would allow the site to live up to all its social potential as that factor will be at its core, rather than it being a readaptation to insights that only arrive once architects and the kommune get on the picture.

But how do we impose a community-oriented mindset in a market that only seems to move towards the biggest financial return? The answer lies on the lengthy discussion processes we would be avoiding - by approaching social issues from the get go, we would expedite approval processes, allowing returns to come in earlier and attracting investors.

Considering the impact of a development in the community from the start reduces negotiation time, unlocks its full social potential and increases profit.

Diagram of the current way developments are undertaken
Diagram of the opportunity sitely strives to use

Our vision is to enable that with a tool that empowers developers to quickly gather the social necessities of a site, and to seek to develop areas where that potential is maximum.

Whether that is for building authoritires trying to understand if a project proposal is adequate, for architects seeking insights about the necessities of a specific site, for developers trying to find places where the communities are lacking and need new developments, or for citizens concerned with the quality of projects in their neighbourhood, we need a tool that democratizes the access to the information regarding what the community needs.

Having access to that information allows for quicker developments, unlocking the full social potential of a site and increasing profit.

When developers and municipalities are on the same side, everybody will benefit.

sitely unveils what a community needs and how financially sound the investment prospects are around a site. It allows you to scan entire areas to find where the social impact of a project would be the most, or evaluate single sites to understand what are the potentials of your project.

sitely provides the insights that expedite discussions. Whether you’re an architect trying to find opportunities in a specific site, a developer scanning an area for maximum impact, a municipality evaluating a proposal, or a citizen concerned about the developments in your neighbourhood sitely is there to reveal to everyone what the community needs, saving days of research time in every project cycle.

Diagram displaying how sitely can help architects, developers and municipalities

sitely is for everyone

sitely is for developers - sitely can help developers with program and built area decisions that are community-driven, to guarantee quicker negotiation times with building authorities.

sitely is for architects - architects can use sitely in their project sites to uncover what a community needs that their design could bring to the table.

sitely is for municipalities - with sitely, no developer is going to be able to get through a building commite without a good proposal again. members of the kommune will have access to information about what each site could provide at the tip of their fingers

Det Kongelige Akademi understøtter FN’s verdensmål

Siden 2017 har Det Kongelige Akademi arbejdet med FN’s verdensmål. Det afspejler sig i forskning, undervisning og afgangsprojekter. Dette projekt har forholdt sig til følgende FN-mål
CV

I am an architect who works with data and analytics. In my work, I balance the pragmatism of an IT professional with innovation of a creative. I believe ethical and sustainable AI is a key factor in building tomorrow’s society.

Competitions, Publications & Awards
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Re-inhabiting the City: bringing new life to city centers of emerging economies in a changing climate: The case of São Paulo

Associate researcher
University of São Paulo, University of Nottingham and University of Birmingham
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Acoustical analysis of a classroom at FAU USP

Author
University of São Paulo
Education & Relevant Courses
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Master of Strategic Design and Entrepreneurship - KADK

Developed research on the intersection between data science, AI, computer vision and the built environment
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Bachelor in Architecture - USP

Graduated on the top 5% of the class, developing LCA software for early design stages in my thesis
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Saint Francis High School

Graduated with the high school's highest GPA in over 200 years of history, and still the top 1 student to come out of the school
Professional Work Experience
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Pricing Analyst - Satair

Conducted detailed market research and competitive analysis to inform pricing strategies.
Analyzed sales data and financial metrics to optimize pricing models and improve profitability.
Collaborated with cross-functional teams to develop pricing recommendations and promotional strategies.
Monitored pricing trends and implemented adjustments to maintain market competitiveness.
Utilized advanced statistical and analytical tools to forecast pricing impacts and drive strategic decision-making.
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Student Assistant for Data and Analytics - Satair

Provided insights to a large multinational audience through various analysis and dashboards
Delivered data solutions across different BI tools
Produced visualizations of complex data relevant to the industry
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Design Assistant - Bjarke Ingels Group

Developed life-cycle analysis software, enabling sustainability-driven design decisions
Leveraged environmental data to create complex responsive design solutions
Produced design data reports, facilitating compliance with sustainability standards
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Intern - 3XN

Implemented automated site data reports, saving days of research in every project cycle
Developed bespoke design software solutions, accelerating repetitive tasks
IT skills
Python
Rhinoceros
Grasshopper
R
SQL
Azure
Machine Learning
Language skills
Portuguese - Fluent
English - Fluent
Spanish - B1
French - B1
Italian - B1