Alex In Wonderland

This project tells the story of a young kid who dared to fantasize. This project is an exploration of a young kid who grew up in a rural area, fantasizing about all of the exoticness of the world. At its core, the project investigates the tension between two highly contrasting worlds that shaped this upbringing and considers how that tension might offer insight into a contemporary understanding of masculinity. 

Rather than proposing a revolution, the project suggests a post-postmodern reading of the heavily coded structures and ideals that have long dominated ideas of what a man should be, how he should appear, and how he should dress.

I grew up in a rural environment shaped by fields, horses, stables, and the rhythms of practical everyday life. At the same time, through skateboarding, music, and the internet, I became drawn to distant worlds of style, attitude, and self-expression that felt far removed from where I came from. My work emerges from the tension between these two realities: a grounded upbringing defined by labour and structure, and an imagined elsewhere filled with rebellion, fantasy, and alternative ways of being. Through fashion, I explore how this contrast can open up a more fluid and emotionally aware understanding of masculinity, questioning inherited ideals of what a man should be, look like, and wear.