A
Reimagining Green Furniture Design
Unraveling and Addressing Consumer Behaviors for a Pro-Environmental Shift
Navn
Jesper Oluf Hannes Oléhn
Uddannelsesgrad
Kandidat
Fagfelt
Design
Institut
Bygningskunst og Design
Program
Strategic Design and Entrepreneurship
År
2023
The purpose of this project is to explore, understand, and apply the behavioral drivers within green consumption to foster pro-environmental attitudes. Using furniture design as a medium, it envisions a sustainable future, emphasizing the significance of interdisciplinary research for systemic change. The insights were condensed into design principles, which were implemented into an interior brand.