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Copy-Paste

Navn
Anna Wied Kofoed
Uddannelsesgrad
Kandidat
Fagfelt
Design
Institut
Design og Visuel Interaktion
Program
Visuelt Design, Graphic Communication Design
År
2026

An investigation of quiet structures of homogeneity within graphic design education

 

Who studies graphic design, and what is taught? This is an ethnographic study of graphic design education – a registration of habits and currents, a synthesis of thoughts, ideas, actions, and the weight of history. Through the collection and analysis of data, patterns of homogeneity emerge. I am asking a rather simple question, yet finding a complex answer.

"… visual communication potentially 
works just as well on social participation 
as on social exclusion." 
– Ingo Offermanns. 
Graphic Design Is (...) Not Innocent (2022)

With what purpose?

 

Copy-paste is a study of the makings of a graphic design student. Through interviews, surveys, theoretical research, and observations, I try to understand some of the structures at stake within the Royal Danish Academy of Architecture, Design and Conservation. I have approached this master project as an ethnographic study culminating with a 40 pages written thesis. This study matters, not because it discloses something entirely unexpected, but rather because by collecting and structuring different aspects of homogeneity, it becomes much easier to understand it, not as a singular phenomenon, but as a complex web of systems, norms and traditions. In constant movement.

The duality within the field of graphic design is displayed. How we both 
become cultivators and opponents of cultural and social capital. 

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Det Kongelige Akademi understøtter FN’s verdensmål

Siden 2017 har Det Kongelige Akademi arbejdet med FN’s verdensmål. Det afspejler sig i forskning, undervisning og afgangsprojekter. Dette projekt har forholdt sig til følgende FN-mål