Prototyping - Cut-out

STUDENTHOUSING FROM LEFTOVER MATERIALS ON LEFTOVER LAND IN ATHENS

Navn
Robert Alexander Gossmann
Uddannelsesgrad
Kandidat
Fagfelt
Arkitektur
Institut
Design og Visuel Interaktion
Program
Strategic Design and Entrepreneurship - Architecture, Design and Business
År
2026

How can thoughtful architectural design integrate business strategy? Responding to this question, this entrepreneurially driven project aims to develop student accommodation for Athens. A design from leftover materials, made for leftover locations, is under development as a 1:1 prototype. The goal is not to reinvent the wheel, but to find the right fit for the Greek student housing problem.

Project Location
The choice to work with Greece, is based on the personal background and work experience. Naturally both problems, and ideas are discorvered here.
“We Don‘t do Student Housing Right Now. With the Current Material and Construction Prices it is Not Profitable.“
COO at a Greek Real Estate Developmer, Anonymous
May 2026

As a Start-Up

The intention is to design, develop, and operate affordable student housing as a start-up. I don‘t want to compromising on spatial quality, and still offer budget friendly accomodation for young Greeks. The business strategy is built on bootstrapping, flexibility, and re-use. Small investments to maintain control over comoany and value, no land purchases, prefabricated units, temporary structures. Building a company is hard enough. So I avoid to reinvent the wheel, and focus to find suitable proven concept.

Project Pleroo
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Team
BMC
BMC_Pleroo_June 2026

Business Strategy

The intention is to develop, design, prefabricate and operate affordable housing, all by ourselves, to allow synergies between the disciplines. While the prototype is developed in denmark, a future production should be located in Greece locally. However, to allow such an interdisciplinary workflow, we start small and move step by step.

Bootstrapping - Fundraising sounds cool and the idea of big projects is attractive — but we want to maintain control of our values and strategy. So we work with small investments, only if we need to, and take one step after another. By doing that we avoid the real estate-typical loans and debts and their risks.

Flexability - With a small budget we have to ensure we make the best out of our resources. Therefore we build temporary, compact units that allow us to change market if needed. We also avoid buying land as a cost driver and reject it as a later asset. Instead we are looking for alternative places that could come with lower prices because they are not suitable for classic developments.

>50% Re-use - Being flexible with our units comes with the opportunity, but also the challenge, to integrate circular economy to locations where it is not yet established. Our goal is to re-use and recycle more material than we introduce as new.

Design Vision_Temporary Student Housing_Exterior
Design Vision_Temporary Student Housing_Exterior

Proven Concept

After wider research during the third semester, the decision was made to test 20-foot shipping containers as the structural core for 14 sqm student housing units.

Re-using containers is not about to re-invent the wheel, but to apply a proven concept, as the right fit to the Greek market. The country operates the largest economic fleet in the world, with Piraeus harbour in Athens being one of Europe‘s most important entry points. Containers are local, available, and affordable.

Their compact size of 6m x 2.5m fits Athens‘ narrow streets, allowing side-loading from a truck without extra cranes. By keeping the units temporary and movable, the container also fits the strategy of avoiding land purchases, that require high up-front investments.

Prefabricating most of the unit keeps construction costs down and quality high. Only the outer shell gets finished on-site, built from locally collected demolition debris.

The re-use of shipping containers meets the project‘s ambition to integrate as much leftover and re-used material as possible.
 

Material Origin
Material Origin of Prototype_As of 2026
Design Vision_Temporary Student Housing_Interior
Design Vision_Temporary Student Housing_Interior

Prototype Planning

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Floorplan
Section A-A
Section C-C

Learning by Doing

After several iterations, the decision was made to build a 1:1 prototype, to really understand what is being developed, and what it means to live in it. What works on 14 sqm? What needs to change?

Building it myself meant learning from people across every relevant field: carpenters, electricians, specialists in material re-use. That hands-on knowledge is hard to replace, and makes it easier to convince future funders that the project is grounded in reality, not just theory.

Design - Prototype - Learn Cycle
Design - Prototype - Learn Cycle
Prototyping
121 hours of prototyping.
40% complete.
Still going.
As of June 2026

Material Supply

The acquisition of materials for the project is driven by two main ambitions: avoiding costs and introducing less new material than re-used, recycled or leftover materials. The small scale and development location in Denmark makes that goal very achievable. The challenge will be to maintain the goal when shifting production to Greece and scaling it up.

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Sourcing from Recycling Station
Sourcing from Recycling Station
Container Inspection Before Acquisition
Sourcing from Industry
Sourcing from Industry
Sourcing from Recycling Station
Sourcing of Left-Overs
Structural Critical Elements are New
Sourcing of Left-Overs
Sourcing of Left-Overs
Sourcing from Recycling Station
Sourcing from Recycling Station
Container Inspection Before Acquisition
Sourcing from Industry_Here Carpender
Sourcing from Industry_Here Carpender
Sourcing from Recycling Station
Sourcing of Left-Overs
Structural Critical Elements are New
Sourcing of Left-Overs
Sourcing of Left-Overs

Prototyping

To leave the realms of academic theory and freedom, the project was extended by the challenge of reality: a 1:1 prototype. The idea was to learn from the process and design with responsibility and one‘s own resources at stake.

Prototyping is the perfect example of the journey itself becoming the goal. Placing not the production, but the integration of re-use materials at the centre creates the need to plan around these materials.

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Det Kongelige Akademi understøtter FN’s verdensmål

Siden 2017 har Det Kongelige Akademi arbejdet med FN’s verdensmål. Det afspejler sig i forskning, undervisning og afgangsprojekter. Dette projekt har forholdt sig til følgende FN-mål
CV

As I embarked on my architectural journey, I aspired to experience all phases of an actual building process. This involved launching real estate development projects, contributing to design procedures within a competition department, and participatng in on-site construction. My dedication to constant learning has remained unwavering as I transitioned from a military background to a profession in design, with an ever-growing sense of fulfilment from this pursuit.

Konkurrencer, publikationer og priser
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1st Price - 2022 SCB 10X Metathon

Design in The Sandbox Meta verse for Voxel Towers (Start-up) | Visualisation, ingame modelling.
Uddannelse og relevante kurser
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Royal Danish Academy & Copenhagen Business School - M.A. Strategic Design & Entrepreneurship - Architecture, Design and Business | Copenhagen, Denmark

_Master thesis "Pleroo" - Start-up project to develop temporary, affordable stundent-housing in Greece.
_Project work in Strategic Design and Consulting
_Classes in Entrepreneurship, Theory and Finance, Law & Ethics, Management Accounting
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RWTH Aachen University | B. Sc. Architecture | Aachen, Germany

_Bachelor thesis “Project Popup Campus - sustainable building stock in a block interior”
_Initiated with other volunteers a digital onboarding process during the pandemic
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August Hermann Francke Schule | Abitur (High School Degree)

Erhvervserfaring
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gmp - Architects of Gerkan, Marg und Partner | Business Development Consultant for Emerging Markets | full & part-time - Hamburg, Germany

Consulting mandate for gmp Architects of Gerkan, Marg and Partner’s Business Development to new markets in Europe.

_Project Acquisition
_Client Management
_Development of Strategic Partnerships
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Aktor S.A. - Real Estate Development | Junior Architect | full-time - Athens, Greece

With its 3.000 employees, Intrakat is the 2nd-largest construction company in Greece,
with over 370 projects in South and Eastern Europe and Qatar.

_Assisted cultural development projects with research, site analysis, and presentation
_Developed 3 projects between €10M - €40M property value
_Led design process for a rented-out 250 sqm office property for the Lufthansa Group
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Machinia | Construction Worker | full & part-time - Hamburg, Germany

Traditional construction company with 40 employees.

_Prepared the construction execution by onsite measurement and subsoil marking
_Constructed pavements and lower building facades on 4 construction sites
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Freelancer | Architectural Consultant | Full-time - Hamburg, Germany

Offering design assistance and visualisations for clients, architecture practice backing for 10 private and professional clients

_Visualisation projects for private clients and real estate development
_Design studies for private clients and architecture practices (eg. historic facade and extension, competion of town hall and public library)
_Measurement tasks and drawing of construction plans
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gmp - Architects of Gerkan, Marg und Partner - Design Assistant/Intern | Full-time - Hamburg, Germany

Architecture company in Germany with projects in Europe, Asia, South America and South Africa, focused on Culture -, office -, and public transport facilities.

_Developed concepts and designs in eight large-scale competitions, including an intensified competition workshop for one month initiated by EDGE Development
_Prepared and created competition material like 3D models, elevations and sections
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Bundeswehr/ Armed Forces of Germany | Soldier, Trainer | full-time - Hagenow, Germany

| Voluntary military service
IT-kompetencer
MS Office - PowerPoint, Excel, Word (advanced)
Adobe - Photoshop, Indesign, Illustrator (advanced)
2D/ 3D design, CGI - AutoCAD, Sketchup, Lumion, VoxEdit (advanced) Revit, Unreal Engine 5, Vectorworks, Enscape, Blender (intermediate) ArchiCAD, VRay, Grasshopper, Rhino (basic)
Cloude AI (Opus) - web-design, work-flow integration, data-processing
Sprog
German (Native)
English (Fluent)
Danish (A1 and on-going)